People worry that if they buy an annuity and then die before the policy starts to pay off, their heirs will lose out. I tell them, "What you should b…

- Richard Thaler

So, what's a nudge? A nudge is some small feature of the environment that attracts our attention and alters our behavior.

- Richard Thaler

My mantra is if you want to help people accomplish some goal, make it easy.

- Richard Thaler

There's no reason to think that markets always drive people to what's good for them.

- Richard Thaler

Rip Van Winkle would be the ideal stock market investor: Rip could invest in the market before his nap and when he woke up 20 years later, he'd be ha…

- Richard Thaler

The lesson from behavioral economics is that people only save if it's automatic.

- Richard Thaler

A good rule of thumb is to assume that everything matters.

- Richard Thaler

he card companies will often, as a courtesy, honor that credit card, but hit you with a penalty. And you keep swiping your card for $3 at Starbucks f…

- Richard Thaler

Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.

- Richard Thaler