If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation. - Martin Lindstrom
Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.
- Martin Lindstrom
Branding is not about what something says or what it means, but how it makes us feel. - Martin Lindstrom
Branding is not about what something says or what it means, but how it makes us feel.
Rituals build brands. - Martin Lindstrom
Rituals build brands.
Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand … - Martin Lindstrom
Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand …
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting. - Martin Lindstrom
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
When we brand things, our brains perceive them as more special and valuable than they actually are. - Martin Lindstrom
When we brand things, our brains perceive them as more special and valuable than they actually are.
Remember, that the logo is really the dot on top of the i. - Martin Lindstrom
Remember, that the logo is really the dot on top of the i.
The enemy shapes the brand. - Martin Lindstrom
The enemy shapes the brand.
We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset … - Martin Lindstrom
We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset …
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