To say that "the camera cannot lie" is merely to underline the multiple deceits that are now practised in its name.
Marshall McluhanRead
The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.
Interpretation
What this quote means
Electric technology is transforming our social interactions and personal lives, prompting a reevaluation of our behaviors and thoughts.
In this quote, Marshall McLuhan emphasizes the profound impact of electric technology on society and individual lives. He suggests that this technological shift is not only changing the way we interact with each other but also compelling us to reflect on our thoughts and actions in the context of this new reality, highlighting the significant influence technology has on our daily existence and social structures.
Themes
TechnologySocial InteractionEvaluationImpactChange
In practice
Example use cases
In a speech about the impact of social media on relationships.
More from Marshall Mcluhan
All quotes →A point of view can be a dangerous luxury when substituted for insight and understanding.
Marshall McluhanRead
In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Marshall McluhanRead
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McluhanRead
Faced with information overload, we have no alternative but pattern-recognition.
Marshall McluhanRead
The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well adjusted,' he cannot go along with currents and trends.
Marshall McluhanRead
Similar quotes
China is a great manufacturing center, but it's actually mostly an assembly plant. So it assembles parts and components, high technology that comes from the surrounding industrial - more advanced industrial centers - Japan, Taiwan, South Korea, Singapore, the United States, Europe - and it basically assembles them.
Noam ChomskyRead
Technology causes problems as well as solves problems. Nobody has figured out a way to ensure that, as of tomorrow, technology won't create problems. Technology simply means increased power, which is why we have the global problems we face today.
Jared DiamondRead
Every day we are paying more for energy than we should due to poor insulation, inefficient lights, appliances, and heating and cooling equipment - money we could save by investing in energy efficiency.
Bernie SandersRead
When you make machines that are capable of obeying instructions slavishly, and among those instructions are 'duplicate me' instructions, then of course the system is wide open to exploitation by parasites.
Richard DawkinsRead
Give ordinary people the right tools, and they will design and build the most extraordinary things.
Neil GershenfeldRead
The danger of the Internet is cocooning with the like-minded online - of sending an email or Twitter and confusing that with action - while the real corporate and military and government centers of power go right on.
Gloria SteinemRead