You think about some of the most memorable meals you've ever had; the food will be good but it will often be about locating a mental memory and taste is inexorably linked to all the other senses and memory, so ultimately it is all about taste.
If it doesn't taste good it doesn't go on the menu - Heston Blumenthal
If it doesn't taste good it doesn't go on the menu
- Heston Blumenthal
As we get older, we tend to become more risk averse because we tend to find reasons why things won't work. When you are a kid, you think everything i… - Heston Blumenthal
As we get older, we tend to become more risk averse because we tend to find reasons why things won't work. When you are a kid, you think everything i…
It was quite a challenge to make people eat crab ice cream. - Heston Blumenthal
It was quite a challenge to make people eat crab ice cream.
I was determined that if I failed it wouldn't be due to lack of effort. - Heston Blumenthal
I was determined that if I failed it wouldn't be due to lack of effort.
You think about some of the most memorable meals you've ever had; the food will be good but it will often be about locating a mental memory and taste… - Heston Blumenthal
You think about some of the most memorable meals you've ever had; the food will be good but it will often be about locating a mental memory and taste…
Development is where my heart is focused because eating is the only thing that we do that involves all the senses. We eat with our eyes and our ears … - Heston Blumenthal
Development is where my heart is focused because eating is the only thing that we do that involves all the senses. We eat with our eyes and our ears …
I have this desire to keep improving, so I find fault. - Heston Blumenthal
I have this desire to keep improving, so I find fault.
I've got around 400 cookbooks. - Heston Blumenthal
I've got around 400 cookbooks.
Television forces people to be larger than life. I would be too shy. - Heston Blumenthal
Television forces people to be larger than life. I would be too shy.
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