In the mid-1980s, however, the Estonian TV programmers came up with a clever idea: they asked Moscow for millions of rubles to make propaganda in Estonia to fight the Finnish programs' popularity. They got millions from the government, but what they made was not propaganda at all! They simply made good, entertaining programs - no one in Estonia recognized them as propaganda, only Russia thought it was, so they got away with it. Of course, Russia provided their own propaganda programs, but Estonians knew to avoid them.
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