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All that is needed is money and a candidate who can be coached to look sincere. Political principles and plans for specific action have come to lose most of their importance. The personality of the candidate, the way he is projected by the advertising experts, are the things that really matter.
Aldous Huxley
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Interpretation

What this quote means

This quote emphasizes the significance of a candidate's persona over actual political principles and plans.

Aldous Huxley critiques the modern political landscape by suggesting that the effective perception of a candidate, enhanced by financial backing and media manipulation, has eclipsed the importance of genuine political ideologies and agendas. In this context, it reveals a disheartening truth about how image and marketing have overshadowed substantive political discourse.

Themes

PoliticsCandidateImageMoneyAdvertising

In practice

Example use cases

During a political rally, one might quote this to emphasize how elections focus more on image than values.

More from Aldous Huxley

To his dog, every man is Napoleon; hence the constant popularity of dogs.
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The leech's kiss, the squid's embrace, The prurient ape's defiling touch: And do you like the human race? No, not much.
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