The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.
A brand is a person’s gut feeling about a product, service or organization - Marty Neumeier
A brand is a person’s gut feeling about a product, service or organization
- Marty Neumeier
To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions. - Marty Neumeier
To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible. - Marty Neumeier
A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.
Design is the underlying skill that activates innovation. If you want to innovate, you've got to design. - Marty Neumeier
Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.
Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of pu… - Marty Neumeier
Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of pu…
When enough individuals arrive at the same gut feeling, a company can be said to have a brand. - Marty Neumeier
When enough individuals arrive at the same gut feeling, a company can be said to have a brand.
Designers don't actually solve problems. They work through them. - Marty Neumeier
Designers don't actually solve problems. They work through them.
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong. - Marty Neumeier
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices,… - Marty Neumeier
Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices,…
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