How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
The hardest part of design ... is keeping features out. - Donald A. Norman
The hardest part of design ... is keeping features out.
- Donald A. Norman
The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable. - Donald A. Norman
The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.
User-centered design means working with your users all throughout the project. - Donald A. Norman
User-centered design means working with your users all throughout the project.
Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever. - Donald A. Norman
Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
Attractive things work better. - Donald A. Norman
Attractive things work better.
Knowing how people will use something is essential - Donald A. Norman
Knowing how people will use something is essential
When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed. - Donald A. Norman
When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.
Beauty and brains, pleasure and usability - they should go hand in hand. - Donald A. Norman
Beauty and brains, pleasure and usability - they should go hand in hand.
The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The wh… - Donald A. Norman
The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The wh…
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