QuoteProject
I never buy anything unless I can fill out on a piece of paper my reasons. I may be wrong, but I would know the answer to that ...I'm paying $32 billion today for the Coca Cola Company because... If you can't answer that question, you shouldn't buy it. If you can answer that question, and you do it a few times, you'll make a lot of money.
Warren Buffett
ShareWTF𝕏

Interpretation

What this quote means

Assess your reasons critically before making any significant investment.

Warren Buffett emphasizes the importance of understanding the rationale behind any major purchase, especially investments. He indicates that by thoroughly analyzing your motivations, you can avoid poor decisions and increase your chances of financial success. This principle highlights the significance of informed decision-making in achieving prosperity.

Themes

InvestmentDecision MakingFinancial SuccessAnalysisValue

In practice

Example use cases

During a finance seminar when discussing smart investment strategies.

More from Warren Buffett

I have no views as to where it will be, but the one thing I can tell you is it won't do anything between now and then except look at you. Whereas, you know, Coca-Cola (KO) will be making money, and I think Wells Fargo (WFC) will be making a lot of money and there will be a lot - and it's a lot - it's a lot better to have a goose that keeps laying eggs than a goose that just sits there and eats insurance and storage and a few things like that.
Warren BuffettRead
If the world couldn't see your results, would you rather be thought of as the world's greatest investor but in reality have the world's worst record? Or be thought of as the world's worst investor when you were actually the best?
Warren BuffettRead
Cash never makes us happy, but it's better to have the money burning a hole in Berkshire's pocket than resting comfortably in someone else's.
Warren BuffettRead
I think you should read everything you can. In my case, by the age of 10, I'd read every book in the Omaha public library about investing, some twice. _x000D_ You need to fill your mind with various competing thoughts and decide which make sense.
Warren BuffettRead
The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to do business in such an environment, not because we like pessimism but because we like the prices it produces. It's optimism that is the enemy of the rational buyer.
Warren BuffettRead
One’s objective should be to get it right, get it quick, get it out and get it over. Your problem won’t improve with age.
Warren BuffettRead

Similar quotes

Success and failure are equally disastrous.
Tennessee WilliamsRead
There isn't anything I wanted to do that I haven't. At the same time, there isn't anything I've ever done that I didn't want to do better.
Richard RodgersRead
I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
Tim FerrissRead
Heart is what separates the good from the great.
Michael JordanRead
Fame sweeps you away. I had to go home every six months to remember who I am.
Sissy SpacekRead
I was a little worried that young people would think the only game was being political and manipulative when really the bigger game is being so good at what you do that nobody can argue with your results.
Robert GreeneRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.