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I realized why I need to start a new company. Not for the money. Not because I'm 'bored'. But because a company is a laboratory to try your ideas.
Derek Sivers
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Interpretation

What this quote means

The quote emphasizes the importance of entrepreneurship as a means to explore and test new ideas, rather than simply for financial gain.

Derek Sivers highlights that the motivation behind starting a new company goes beyond monetary benefits or a desire to alleviate boredom. Instead, he views a company as an experimental space, a laboratory where one can bring ideas to life and innovate. This perspective encourages aspiring entrepreneurs to focus on creativity and personal growth through their ventures.

Themes

EntrepreneurshipInnovationIdeasCompanyCreativity

In practice

Example use cases

During a business seminar discussing innovation, I shared this quote to inspire budding entrepreneurs.

More from Derek Sivers

Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.
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Everyone who became great at something has a similar story: For years, they worked on their craft every day, even if they weren’t in the mood. Always pushing, practicing, working, and improvingYes it takes thousands of hours of practice, but that’s good news! It’s a clear path and it’s under your control.
Derek SiversRead

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