News is what somebody somewhere wants to suppress; all the rest is advertising.

- Alfred Harmsworth, 1st Viscount Northcliffe

When I want a peerage, I shall buy one like an honest man.

- Alfred Harmsworth, 1st Viscount Northcliffe

It is impossible for a stranger traveling through the United States to tell from the appearance of the people or the country whether he is in Toledo,…

- Alfred Harmsworth, 1st Viscount Northcliffe

It is hard news that catches readers. Features hold them.

- Alfred Harmsworth, 1st Viscount Northcliffe

Never lose your sense of the superficial.

- Alfred Harmsworth, 1st Viscount Northcliffe

Journalism - a profession whose business it is to explain to others what it personally does not understand.

- Alfred Harmsworth, 1st Viscount Northcliffe