If you look at items of clothing like denim or polo shirts, they came from someone else's idea and everyone now makes them, but even so, I sometimes …

- Hiroshi Fujiwara

I think recognition outside of Japan is amazing. I don't feel like that kind of thing would ever happen to me, as I'm not like those kinds of designe…

- Hiroshi Fujiwara

I still feel like I'm really into fashion. I even think sneakers are a fashion item as well. I'm still into sneakers and clothes. Even though I don't…

- Hiroshi Fujiwara

What I really liked about Stüssy was that it wasn't the usual surf-culture gear or style. I think it was really inspired by labels like Chanel and Co…

- Hiroshi Fujiwara

When I was doing Goodenough, I'd hired a few people to work in my office, but then, toward the end of the '90s, I decided that this is not what I sho…

- Hiroshi Fujiwara

I'd been asked by Takashi Murakami to collaborate on something, which was an honor for me. I was really pleased. And then he had me as a guest speake…

- Hiroshi Fujiwara

London has become really boring. I mean, years ago, London was really happening - there was swinging London and then punk. It was really different fr…

- Hiroshi Fujiwara

Maybe something new is even being done by people who see our generation as an enemy. That can create energy as well.

- Hiroshi Fujiwara

I really got interested in the DJ side. I mean, I guess I was some kind of DJ in Japan already, but the hip-hop scene was naturally happening, and I …

- Hiroshi Fujiwara