We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offe… - Phil Knight
It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offe…
- Phil Knight
Play by the rules, but be ferocious. - Phil Knight
Play by the rules, but be ferocious.
Nike is a marketing-oriented company, and the product is our most important marketing tool. - Phil Knight
Nike is a marketing-oriented company, and the product is our most important marketing tool.
Make history or be a part of it. - Phil Knight
Make history or be a part of it.
It's alright to be Goliath but always act like David. - Phil Knight
It's alright to be Goliath but always act like David.
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period … - Phil Knight
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period …
Dare to take chances, lest you leave your talent buried in the ground. - Phil Knight
Dare to take chances, lest you leave your talent buried in the ground.
Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions. - Phil Knight
Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back … - Phil Knight
There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back …
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