Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're s… - Perry Marshall
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're s…
- Perry Marshall
How can we trust a religion that has advocated slavery and the subjugation of women throughout history? - Perry Marshall
How can we trust a religion that has advocated slavery and the subjugation of women throughout history?
Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about … - Perry Marshall
Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about …
Accusing a home school kid of missing out on ‘socialization’ is like accusing a work-at-home entrepreneur of missing out on corporate politics. - Perry Marshall
Accusing a home school kid of missing out on ‘socialization’ is like accusing a work-at-home entrepreneur of missing out on corporate politics.
There are 6 billion people in the world and every single one is a diamond in some stage of being polished. Life is either going to polish you up or g… - Perry Marshall
There are 6 billion people in the world and every single one is a diamond in some stage of being polished. Life is either going to polish you up or g…
This is all about knowing a market, ... and it's so thorough that even if you don't have personal experience in that market you can still go into it … - Perry Marshall
This is all about knowing a market, ... and it's so thorough that even if you don't have personal experience in that market you can still go into it …
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