Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.
Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's … - Maurice Saatchi
Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's …
- Maurice Saatchi
There is no rivalry between Google and traditional advertising. - Maurice Saatchi
There is no rivalry between Google and traditional advertising.
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, … - Maurice Saatchi
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, …
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are… - Maurice Saatchi
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are…
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It'… - Maurice Saatchi
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It'…
Simplicity is the outcome of technical subtlety; it is the goal, not the starting point. - Maurice Saatchi
Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.
The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world. - Maurice Saatchi
The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument. - Maurice Saatchi
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.
I don’t have to win. I just have to make you lose. - Maurice Saatchi
I don’t have to win. I just have to make you lose.
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