I cannot give you the formula for success, but I can give you the formula for failure - which is: Try to please everybody.

- Herbert Bayard Swope

Formula for failure: Try to please everybody.

- Herbert Bayard Swope

Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one.

- Herbert Bayard Swope

The first duty of a newspaper is to be accurate. If it be accurate, it follows that it is fair.

- Herbert Bayard Swope

It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite …

- Herbert Bayard Swope

The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what it wants to have and part of wha…

- Herbert Bayard Swope