Social media has dramatically changed the playing field in terms of crisis communications - and any company that does not effectively use social medi…

- Steven Fink

Companies that do not actively practice, study, and plan for crisis communications - as well, of course, crisis management - are doomed to fail when …

- Steven Fink

So many companies today, when first confronted by a crisis, go into a bunker mentality. They either say, "No comment," or they lie as a knee-jerk rea…

- Steven Fink

In my experience, the public will forgive mistakes, provided they are acknowledged promptly and a remedial course of action is articulated. Lawyers o…

- Steven Fink

Too often, clients want us to give them a one-size-fits-all crisis management plan from off the shelf. Some of our competitors do this because it's f…

- Steven Fink

A moderate amount of stress - not too much, not too little - generally means you understand the problem and are psychologically stoked to solve it. M…

- Steven Fink

I often say that good crisis management is good decision-making under stress.

- Steven Fink

Too often, business schools teach academic crisis management theory, if that, but given the diverse and unique nature of crises, all the theory in th…

- Steven Fink

I never assign blame in a crisis. There is no benefit to doing so.

- Steven Fink