...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk.
Henry JenkinsRead
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
Interpretation
What this quote means
The quote contrasts old and new consumer behaviors in the media landscape.
Henry Jenkins examines the evolution of media consumers, highlighting how they have shifted from being passive and predictable to active, migratory, and socially connected individuals. This change reflects a broader trend in which new consumers are more publicly engaged and vocal about their media consumption than previous generations, challenging old paradigms of media interaction.
Themes
ConsumersActiveMediaConnectionLoyalty
In practice
Example use cases
In a presentation about digital marketing trends, you could use this quote to illustrate the changing consumer landscape.
More from Henry Jenkins
All quotes →Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.
Henry JenkinsRead
Similar quotes
At our computer club, we talked about it being a revolution. Computers were going to belong to everyone, and give us power, and free us from the people who owned computers and all that stuff.
Steve WozniakRead
The hope of internet anarchists was that repressive governments would have only two options: accept the internet with its limitless possibilities of spreading information, or restrict internet access to the ruling elite and turn your back on the 21st century, as North Korea has done.
Peter SingerRead
Mark my word - A combination airplane and motor car is coming.
Henry FordRead
So what used to fit in a building now fits in your pocket, what fits in your pocket now will fit inside a blood cell in 25 years.
Ray KurzweilRead
What we believe, endorse, agree with, and depend on is representable and, increasingly, represented on the Web. We all have to ensure that the society we build with the Web is the sort we intend.
Tim Berners-LeeRead
Languages evolve; ideas blend together. In computer technology, we all stand on others' shoulders.
Paul AllenRead