BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

- Norbert Reithofer

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

- Norbert Reithofer

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

- Norbert Reithofer

The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC…

- Norbert Reithofer

As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no othe…

- Norbert Reithofer

Prestige and premium will also play an important role in the future. But some people define these values differently today.

- Norbert Reithofer

If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now c…

- Norbert Reithofer

Size alone is not a key to success, as we have seen recently.

- Norbert Reithofer

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this …

- Norbert Reithofer