90% of success is failure.

- Soichiro Honda

We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.

- Soichiro Honda

Many people dream of success. To me, success can only be achieved through repeated failure and introspection.

- Soichiro Honda

Success represents the 1% of your work which results from the 99% that is called failure.

- Soichiro Honda

Man is not interesting without some imperfection

- Soichiro Honda

If Honda does not race, there is no Honda.

- Soichiro Honda

What we learn through failure becomes a precious part of us, strengthening us in everything we do. So let the tough things make you tougher.

- Soichiro Honda

Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing

- Soichiro Honda

The day I stop dreaming is the day I die.

- Soichiro Honda