In one sense, you put a lot of yourself into a small press - it's your personal tastes that are on the line - so when criticism is levelled it can feel personal. But, on the other hand, it can be very welcome and necessary. You're never entirely impervious, and one of the main benefits of being a small operation is that you can change the way you do things quickly in response to criticism. In all instances it pays to have a sense of humour and perspective.
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