Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to … - Wally Olins
What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to …
- Wally Olins
Branding is a profound manifestation of the human condition - Wally Olins
Branding is a profound manifestation of the human condition
Brands and branding are the most significant gifts that commerce has ever made to popular culture. - Wally Olins
Brands and branding are the most significant gifts that commerce has ever made to popular culture.
The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes af… - Wally Olins
The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes af…
It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little un… - Wally Olins
It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little un…
We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them. - Wally Olins
We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely … - Wally Olins
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely …
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial or… - Wally Olins
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial or…
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