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A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into being?
Margaret Atwood
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Interpretation

What this quote means

The quote explores the concept of nothingness and how it can be perceived as something significant through language and marketing.

In this quote, Margaret Atwood delves into the philosophical idea of nothingness, using the metaphor of a doughnut hole as an example. She reflects on how society has transformed an empty space, traditionally seen as nothing, into a consumable product, questioning whether the act of naming or defining this emptiness could somehow give it a form of existence, thus provoking thoughts about reality, perception, and the nature of God.

Themes

NothingnessPhilosophyExistenceMeaningMarketingPerception

In practice

Example use cases

In a discussion about existentialism, this quote could illustrate how we define reality.

More from Margaret Atwood

If I am good enough and quiet enough, perhaps after all they will let me go; but it’s not easy being quiet and good, it’s like hanging on to the edge of a bridge when you’ve already fallen over; you don’t seem to be moving, just dangling there, and yet it is taking all your strength.
Margaret AtwoodRead
I would like to believe this is a story I’m telling. I need to believe it. I must believe it. Those who can believe that such stories are only stories have a better chance. If it’s a story I’m telling, then I have control over the ending. Then there will be an ending, to the story, and real life will come after it. I can pick up where I left off.
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What else can I do? Once you've gone this far you aren't fit for anything else. Something happens to your mind. You're overqualified, overspecialized, and everybody knows it. Nobody in any other game would be crazy enough to hire me. I wouldn't even make a good ditch-digger, I'd start tearing apart the sewer-system, trying to pick-axe and unearth all those chthonic symbols - pipes, valves, cloacal conduits... No, no. I'll have to be a slave in the paper-mines for all time.
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We love each other, that’s true whatever it means, but we aren’t good at it; for some it’s a talent, for others only an addiction.
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I've learned quite a lot, over the years, by avoiding what I was supposed to be learning.
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Knowing too much about other people puts you in their power, they have a claim on you, you are forced to understand their reasons for doing things and then you are weakened.
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The intention to live as long as possible isn't one of the mind's best intentions, because quantity isn't the same as quality.
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