Inspirational Quotes, Motivational Sayings, and Wise Words for Daily Inspiration

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The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize them and learn from them, the transition will proceed faster and in more resource-efficient ways. If, on the other hand, we prefer the short-term comfort of burying our failures, or of blaming scapegoats, the transition will be significantly slowed, or could even be derailed completely.

John Elkington's Popular Quotes

I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry an…

- John Elkington

What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language …

- John Elkington

So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the fut…

- John Elkington

Behavioral change is more important than individual product choices. They both have a role to play.

- John Elkington

I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.

- John Elkington

I think that consumerism is intrinsically a pretty flawed social system.

- John Elkington

I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consu…

- John Elkington

I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and m…

- John Elkington

Any prudent business looks at the reality and how to maximize our investment.

- John Elkington