I've heard that it's some kind of weird two-lens system where the back camera uses two lenses and it somehow takes it up into DSLR quality imagery.

- John Gruber

The only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just superio…

- John Gruber

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but th…

- John Gruber

People are willing to trade money for something that they can touch, not ones and zereos.

- John Gruber

The iPhone is not and never was a phone. It is a pocket-sized computer that obviates the phone. The iPhone is to cell phones what the Mac was to type…

- John Gruber

Strapping a computer display to your face is not the answer.

- John Gruber

You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience.

- John Gruber

Simply making decisions, one after another, can be a form of art.

- John Gruber

The quality of any creative endeavor tends to approach the level of taste of whoever is in charge.

- John Gruber