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People will be most creative when they feel motivated primarily by the interest, enjoyment, satisfaction and challenge of the work itself.
Teresa Amabile
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More from Teresa Amabile

If you facilitate your subordinates' steady progress in meaningful work, make that progress salient to them, and treat them well, they will experience the emotions, motivations, and perceptions necessary for great performance.
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The best way to help people to maximize their creative potential is to allow them to do something they love.
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