All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two. - Kevin Plank
I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.
- Kevin Plank
Motivation, passion, and focus have to come from the top. - Kevin Plank
Motivation, passion, and focus have to come from the top.
Any self-respecting entrepreneur has borrowed money from their mother at some point. - Kevin Plank
Any self-respecting entrepreneur has borrowed money from their mother at some point.
I'm a big advocate of the power of positive thinking, particularly for small businesses. - Kevin Plank
I'm a big advocate of the power of positive thinking, particularly for small businesses.
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it. - Kevin Plank
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the peo… - Kevin Plank
It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the peo…
Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our sto… - Kevin Plank
Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our sto…
One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say … - Kevin Plank
One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say …
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspiration… - Kevin Plank
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspiration…
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