You fight to win; you argue to achieve agreement.

- Jay Heinrichs

Persuasion isn't about the people you disagree with. It's about the fulcrum; the persuadable audience.

- Jay Heinrichs

Country music turns the stuff we say every day into a soundtrack...taking an ordinary working man like me into that rough, happy country of longnecks…

- Jay Heinrichs

People may claim to hate puns, but most true word lovers have groaned to like them.

- Jay Heinrichs