What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language sometimes, because it opens new channels, it opens new doors, is enormously important.
I think that consumerism is intrinsically a pretty flawed social system. - John Elkington
I think that consumerism is intrinsically a pretty flawed social system.
- John Elkington
Behavioral change is more important than individual product choices. They both have a role to play. - John Elkington
Behavioral change is more important than individual product choices. They both have a role to play.
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the fut… - John Elkington
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the fut…
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive. - John Elkington
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and m… - John Elkington
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and m…
Any prudent business looks at the reality and how to maximize our investment. - John Elkington
Any prudent business looks at the reality and how to maximize our investment.
What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language … - John Elkington
What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language …
Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend wher… - John Elkington
Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend wher…
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consu… - John Elkington
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consu…
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