Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone
Donald A. NormanRead
If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
Interpretation
What this quote means
Consumer choices influence product design and quality.
This quote by Donald A. Norman highlights the responsibility of consumers in shaping the market. If buyers consistently choose poorly designed products, manufacturers and designers may mistakenly believe that their designs are acceptable, leading to a stagnation in quality and innovation. It emphasizes the critical role of consumer feedback in driving improvements in design and functionality.
Themes
DesignConsumerProductsQualityManufacturers
In practice
Example use cases
In a discussion about product reviews, one might say, 'As Norman pointed out, if we keep buying poorly designed products, nothing will change.'
More from Donald A. Norman
All quotes →When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
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User-centered design means working with your users all throughout the project.
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Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.
Donald A. NormanRead
The hardest part of design ... is keeping features out.
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Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.
Donald A. NormanRead
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