Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of …

- Frank Luntz

People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But…

- Frank Luntz

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

- Frank Luntz

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word…

- Frank Luntz

George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearl…

- Frank Luntz

When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When yo…

- Frank Luntz

We are so divided, and we recognize that we're divided, that we're looking for ways to come together.

- Frank Luntz

Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.

- Frank Luntz

The way you communicate an idea is different than the way you communicate a product.

- Frank Luntz