People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
Going viral isn’t random, magic, or luck. It’s a science. - Jonah Berger
Going viral isn’t random, magic, or luck. It’s a science.
- Jonah Berger
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along fo… - Jonah Berger
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along fo…
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even. - Jonah Berger
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
Connecting with others is rewarding; it makes us feel like we're not alone in the world. - Jonah Berger
Connecting with others is rewarding; it makes us feel like we're not alone in the world.
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. - Jonah Berger
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
Top of mind means tip of tongue. - Jonah Berger
Top of mind means tip of tongue.
Virality isn’t born, it’s made. - Jonah Berger
Virality isn’t born, it’s made.
Marketing is about spreading the love. - Jonah Berger
Marketing is about spreading the love.
If something is built to show, it's build to grow. - Jonah Berger
If something is built to show, it's build to grow.
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