I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
Perfume is a form of writing, an ink, a choice made in the first person, the dot on the i, a weapon, a courteous gesture, part of the instant, a consequence.
Interpretation
What this quote means
Perfume is a deeply personal expression, akin to writing, that conveys emotions and ideas.
In this quote, Serge Lutens suggests that perfume, much like writing, serves as an intimate and subjective form of communication. It conveys personal choices and reflections, influencing perception and emotion, while also having the power to impact moments and relationships in a subtle yet profound way.
Themes
PerfumeExpressionWritingEmotionCommunication
In practice
Example use cases
Use this quote in a presentation on the artistry of fragrance creation.
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