Morale and attitude are the fundamentals to success.

- Bud Wilkinson

Every game is an opportunity to measure yourself against your own potential.

- Bud Wilkinson

Confidence is the invisible cement that binds a team together.

- Bud Wilkinson

If you are going to be a champion, you must be willing to pay a greater price.

- Bud Wilkinson

You can motivate players better with kind words than you can with a whip.

- Bud Wilkinson

The quality of your play never counts as much as the quality of your effort.

- Bud Wilkinson

Play against the Game, not your opponent.

- Bud Wilkinson

Football, in its purest form, remains a physical fight. As in any fight, if you don't want to fight, it's impossible to win.

- Bud Wilkinson

Losing is easy. It's not enjoyable, but it's easy.

- Bud Wilkinson