It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offe…

- Phil Knight

Play by the rules, but be ferocious.

- Phil Knight

There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back …

- Phil Knight

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period …

- Phil Knight

It's alright to be Goliath but always act like David.

- Phil Knight

Make history or be a part of it.

- Phil Knight

Nike is a marketing-oriented company, and the product is our most important marketing tool.

- Phil Knight

Dare to take chances, lest you leave your talent buried in the ground.

- Phil Knight

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

- Phil Knight