Nothing great can come of more than three people in a room.

- George Lois

You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.

- George Lois

If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.

- George Lois

To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification

- George Lois

Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, k…

- George Lois

Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.

- George Lois

Creativity can solve almost any problem.

- George Lois

If you think people are dumb, you'll spend a lifetime doing dumb work.

- George Lois

Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

- George Lois