power-great-insights-insights-ideas-difference-ideas-valuable-though-may-dime

That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

0/5 (0)

Phil Dusenberry's Popular Quotes

0 Comments

Login to join the discussion