There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.
Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence. - Bob Lutz
Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.
- Bob Lutz
Being able to ‘think out of the box’ presupposes you were able to think in it. - Bob Lutz
Being able to ‘think out of the box’ presupposes you were able to think in it.
Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work. - Bob Lutz
Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work.
Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off my shoes, I got cramp, and I … - Bob Lutz
Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off my shoes, I got cramp, and I …
Public Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other hum… - Bob Lutz
Public Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other hum…
One colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew political caution. - Bob Lutz
One colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew political caution.
CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes. - Bob Lutz
CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.
With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. W… - Bob Lutz
With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. W…
People under 75 need more seasoning - Bob Lutz
People under 75 need more seasoning
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