Premium will increasingly be defined in terms of sustainability and environmental compatibility
BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure. - Norbert Reithofer
BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.
- Norbert Reithofer
As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no othe… - Norbert Reithofer
As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no othe…
One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures. - Norbert Reithofer
One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.
The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC… - Norbert Reithofer
The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC…
Prestige and premium will also play an important role in the future. But some people define these values differently today. - Norbert Reithofer
Prestige and premium will also play an important role in the future. But some people define these values differently today.
As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future. - Norbert Reithofer
As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.
If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now c… - Norbert Reithofer
If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now c…
Size alone is not a key to success, as we have seen recently. - Norbert Reithofer
Size alone is not a key to success, as we have seen recently.
It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this … - Norbert Reithofer
It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this …
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