It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigare…

- Andre Calantzopoulos

The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is …

- Andre Calantzopoulos

When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switc…

- Andre Calantzopoulos

Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better…

- Andre Calantzopoulos

The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There are …

- Andre Calantzopoulos

Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets whe…

- Andre Calantzopoulos

I think over time the fiscal environment on cigarettes will become different, and the regulatory environment has to differentiate the products. If th…

- Andre Calantzopoulos

We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets…

- Andre Calantzopoulos

A tobacco industry has been a fairly linear and predictable industry. You know what's going to happen every year. You know from time to time you are …

- Andre Calantzopoulos