We need to put a price on carbon, and that's what cap-and-trade does and that's also what a CO2 tax does. As long as our current valuation in the marketplace tells us every minute of every day that it's perfectly all right to dump 90 million tons of global warming into the thin atmosphere surrounding the planet every 24 hours as if that atmosphere is an open sewer, then the individual actions are not going to solve the problem.
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