There is no single right answer or path forward, but there is one right way to frame the problem.
Clayton M. ChristensenRead
When you improve your product so it does the customer's job better, then you gain market share.
Interpretation
What this quote means
Improving a product to better meet customer needs leads to increased market share.
This quote by Clayton M. Christensen emphasizes the importance of product improvement and customer-centric innovation in gaining a competitive edge in the market. By focusing on enhancing the features or efficiencies of a product to better serve customer needs, businesses can attract more customers and ultimately expand their market presence.
Themes
Product ImprovementCustomer SatisfactionMarket ShareInnovationBusiness Strategy
In practice
Example use cases
In a business presentation about product development.
More from Clayton M. Christensen
All quotes βUnderstanding motivation is one of the most important things we can do in our lives, because it has such a bearing on why we do the things we do and whether we enjoy them or not.
Clayton M. ChristensenRead
Companies, in fact, are specifically organized to under-invest in disruptive innovations! This is one reason why we often suggest that companies set up separate teams or groups to commercialize disruptive innovations. When disruptive innovations have to fight with other innovations for resources, they tend to lose out.
Clayton M. ChristensenRead
There is no evidence that success in business will make us happy people or allow us to have happy families.
Clayton M. ChristensenRead
By definition, big data cannot yield complicated descriptions of causality. Especially in healthcare. Almost all of our diseases occur in the intersections of systems in the body.
Clayton M. ChristensenRead
The breakthrough innovations come when the tension is greatest and the resources are most limited. That's when people are actually a lot more open to rethinking the fundamental way they do business.
Clayton M. ChristensenRead
Similar quotes
There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
Jeff BezosRead
At a big company, often size turns into constipation; it fogs the lens about what's really happening. Sometimes with size and success comes the notion that since we've done things to be successful, we have the formula and can institutionalize it. That can be death.
Mark ParkerRead
Positive and engaged brains are a company's greatest assets. More than time and even more than productivity, people must be happy.
Shawn AchorRead
To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.
Gary HamelRead
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
Jeff BezosRead
Look after the customer and the business will take care of itself
Ray KrocRead