Designing is not a profession but an attitude. Design has many connotations. It is the organization of materials and processes in the most productive way, in a harmonious balance of all elements necessary for a certain function. It is the intergration of technological, social, and economical requirements, biological necessities, and the psychological effects of materials, shape, color, volume and space. Thinking in relationships.
Interpretation
Design is more about a mindset than a job, focusing on how elements work together effectively.
This quote by Laszlo Moholy-Nagy emphasizes that design transcends mere profession; it is an intrinsic attitude that shapes how we organize and interact with various materials and processes. It highlights the importance of harmonizing technological, social, and economic factors with our biological and psychological needs, suggesting that effective design is rooted in understanding relationships between elements rather than just their individual significance.
In practice
In a speech about innovation, one might use this quote to illustrate the cultural importance of design thinking.
The fantasy that appeals most to people is the kind that's rooted thoroughly in somebody looking around a corner and thinking, 'What if I wandered into this writer's people here?' If you've done your job and made your people and your settings well enough, that adds an extra dimension that you can't buy.
Reggae has a philosophy, you know? It's not just entertainment. There's an idea behind it, a way of life behind the music, which is a positive way of life, which is a progressive way of life for better people.
People compose for many reasons, to become immortal; because the piano happens to be open; because they want to become a millionaire; because of the praise of friends; because they have looked into a pair of beautiful eyes; or for no reason whatsoever.
Why one writes is a question I can answer easily, having so often asked it of myself. I believe one writes because one has to create a world in which one can live. I could not live in any of the worlds offered to me - the world of my parents, the world of war, the world of politics. I had to create a world of my own, like a climate, a country, an atmosphere in which I could breathe, reign, and recreate myself when destroyed by living. That, I believe, is the reason for every work of art.
Our easiest approach to a definition of any aspect of fiction is always by considering the sort of demand it makes on the reader. Curiosity for the story, human feelings and a sense of value for the characters, intelligence and memory for the plot. What does fantasy ask of us? It asks us to pay something extra.
Know what your characters want, know what they need most, know what they fear most, and don't be fearful of facing it, no matter how unpleasant it may be.
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