What does a professional photojournalist do that others cannot? Depicting photo opportunities as if they are authentic, covering press conferences, or making subjects play their assigned roles (the poor as passive victims, celebrities as glamorous) are hardly adequate responses. In fact, these might be reasons to ask for the help of amateurs who do not know how to stylize their imagery and are not interested in making a publication seem more palatable to its potential consumers.
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Multimedia is not more media, but the employment of various kinds of media (and hybrid media) for what they each offer to advance the narrative.
We have a long history of snapshot photography that appeared to many to be more arbitrary and idiosyncratic than much of the work of professionals. We valued it for what it could tell us about the details of people's daily lives.
Many who are making cellphone images are advocates with a stake in the outcome of what they are depicting. In some ways this makes their work more honest and easier to read - they can also manipulate, although the work of professionals can be quite manipulative as well.
The photograph that discovers and uncovers the world is harder to simulate than an image that simply illustrates one's ideas about it.
Word, image, and sound all must have primacy in the development of the narrative.
There are very few instances where writers have also been effective image makers - different skill sets are required.
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