Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.

- Bob Lutz

Being able to ‘think out of the box’ presupposes you were able to think in it.

- Bob Lutz

Public Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other hum…

- Bob Lutz

Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work.

- Bob Lutz

Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off my shoes, I got cramp, and I …

- Bob Lutz

CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.

- Bob Lutz

With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. W…

- Bob Lutz

People under 75 need more seasoning

- Bob Lutz

One colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew political caution.

- Bob Lutz