The value of an ad is in inverse ratio to the number of times it has been used.

- Raymond Rubicam

The only purpose of advertising is to sell. It has no other function worth mentioning.

- Raymond Rubicam

Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the …

- Raymond Rubicam

Mirror the reader to himself and then show him afterward how your product fits his needs.

- Raymond Rubicam