You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with h…

- Kenneth Burke

We not only interpret the character of events... we may also interpret our interpretations.

- Kenneth Burke

Language does our thinking for us.

- Kenneth Burke

Man is rotten with perfection.

- Kenneth Burke

Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as…

- Kenneth Burke

Words are like planets, each with its own gravitational pull.

- Kenneth Burke

A way of seeing is also a way of not seeing.

- Kenneth Burke

Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.

- Kenneth Burke

Men seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any select…

- Kenneth Burke