Put hot triggers in the path of motivated people.

- B. J. Fogg

Design your site so it looks professional

- B. J. Fogg

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on m…

- B. J. Fogg

Design your life to minimize reliance on willpower.

- B. J. Fogg

Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavi…

- B. J. Fogg

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

- B. J. Fogg

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fund…

- B. J. Fogg

Plant a good seed in the right spot and it will grow without further coaxing

- B. J. Fogg