The future is created at the intersection of business, technology, design, and culture. *In the Bubble* is an insightful and delightful explanation o…

- Nathan Shedroff

User experience is important to strategy.

- Nathan Shedroff

Rules of Play is an exhaustive, clear, cogent, and complete resource for understanding games and game design. Salen and Zimmerman describe an encyclo…

- Nathan Shedroff

You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid of data and analysis. W…

- Nathan Shedroff

Relationships happen in experiences.

- Nathan Shedroff

Strategy is worthless unless you can act on it.

- Nathan Shedroff

Designers are optimistic people who are trained to be courageous about the future—and making the future happen. They aren’t always aware of the intri…

- Nathan Shedroff

Information design addresses the organization and presentation of data: its transformation into valuable, meaningful information.

- Nathan Shedroff

All design is the process of making experiences.

- Nathan Shedroff