Readers want what is important to be clearly laid out; they will not read what is too troublesome.
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it b… - Jan Tschichold
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it b…
- Jan Tschichold
Asymmetry is the rhythmic expression of functional design. - Jan Tschichold
Asymmetry is the rhythmic expression of functional design.
White space is to be regarded as an active element, not a passive background. - Jan Tschichold
White space is to be regarded as an active element, not a passive background.
Perfect typography is more a science than an art. - Jan Tschichold
Perfect typography is more a science than an art.
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner. - Jan Tschichold
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.
My errors were more fertile than I ever imagined. - Jan Tschichold
My errors were more fertile than I ever imagined.
Readers want what is important to be clearly laid out; they will not read what is too troublesome. - Jan Tschichold
Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance… - Jan Tschichold
Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance…
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings. - Jan Tschichold
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
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